Title: 'Social Media: The Good, The Bad, The Liked'
Track: 1 - EHDI Program Enhancement
Keyword(s): social media, marketing, outreach, measure, online
Learning Objectives:
  1. Use at least three different online tools to reach consumers (Parents, professionals, kids, etc).
  2. Fine tune the timing of their message which will maximize their social media success.
  3. Measure the success of their online outreach and social media draw.


Social Media is not going away. How can you make an impact in this fast paced world of information and technology? This presentation will share numerous online tools that will lead participants to grow and measure the success and timing of their online outreach.
Presentation: Monday_Jones_320_CarrieBalian_1616.pdf

Handouts: Handout is not Available
CART: Topical Session 3- 1616.rtf
Carrie Balian - Primary Presenter,POC
IL Hands & Voices, Guide By Your Side
     Credentials: IL Hands & Voices Guide By Your Side Program Coordinator, CHOICES for Parents Coordinator, Parent of a child with hearing loss, Bacehlor's of Science in Marketing and Management
     Other Affiliations: CHOICES for Parents
      Carrie Balian is the mother of four children. Her oldest child, Jack, was born deaf. She is the Coordinator of Hands & Voices, Guide By Your Side in Illinois and CHOICES for Parents. Carrie has presented to groups nationwide, co-authored several publications including the 2012 NCHAM e-book. Carrie served for two years on the EHDI meeting planning committee and is still a member of the Illinois Universal Newborn Hearing & Screening Advisory Board. Carrie has also participated as a parent professional on the NICHQ national and statewide learning collaborative teams and is also a Board Member of Illinois Hands & Voices. During this journey of representing other parents she has been recognized and awarded both nationally and locally for her support, commitment and leadership in the field. Her educational background includes a Bachelor’s degree in Marketing and Management.

Financial - No relevant financial relationship exist.

Nonfinancial - No relevant nonfinancial relationship exist.