16th ANNUAL EARLY HEARING DETECTION & INTERVENTION MEETING
February 26-28, 2017 • Atlanta, GA

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2/28/2017  |   3:45 PM - 4:15 PM   |  How to Convey EHDI Data to High-Stakes Audiences   |  Grand Hall D

How to Convey EHDI Data to High-Stakes Audiences

A group of potential supporters or policymakers has agreed to meet with you. Putting numbers on a screen is easy. However, engaging and holding the group’s attention during precious contact time is hard, especially if you want to use EHDI data to get a concrete response from your presentation. This session will present specific tips and tools that support your final call to action. You will learn to: (1) Shape content using three fundamental questions: Know your audience, the action you desire and the setting in which you’ll be working, (2) Choose the most cogent facts based on audience preferences: Respecting what is important to them and helping them achieve their aims, (3) Increase impact of data by building on the “4-Ps”: Principle, Particulars, Pathos and Prophecy, (4) Create a full picture using both tables and charts: Each has its special strength, (5) Pick the right chart for your purpose: Different chart types are best for different findings: snapshots, trends and correlations, (6) Choose design elements that contribute to maximum impact --and avoid formats that distract from or even distort your information, (7) Avoid common PowerPoint pitfalls to improve audience involvement, and (8) Focus on next steps, improving chances for a measurable response after the presentation.

  • State three fundamental questions that help choose content most likely to support the call to action
  • Describe how to increase impact of data by building on the “4-Ps”: Principle, Particulars, Pathos and Prophecy
  • Identify design elements that contribute to maximum impact and formats that distract from or even distort information

Presentation:
15804_5632SteveRichardson.pdf

Handouts:
Handout is not Available

Transcripts:
5632.RTF


Presenters/Authors

Steve Richardson (), CDC EHDI, gol8@cdc.gov;
Steve Richardson, MPH is a health educator with over 30 years’ experience including service in a state health department, an academic medical center, private consulting, and for the last ten years, in the EHDI Program at the Centers for Disease Control and Prevention (CDC). He has developed communication campaigns in the areas of maternal and child health, injury prevention, environmental health and risk communication. As a member of CDC’s EHDI program he helps make data truly usable to decision-makers by implementing best clear communication findings. He helps state and federal colleagues apply marketing principles to their health communications, especially with family and professional audiences.

ASHA DISCLOSURE:

Financial - No relevant financial relationship exist.

Nonfinancial - No relevant nonfinancial relationship exist.