An award-winning physician and professor has launched MDHearingAid(R), www.MDHearingAid.com , a company that provides affordable, high-quality hearing aids for people with mild to moderately-severe hearing loss. As an attending physician in Otolaryngology (Ear, Nose & Throat Surgery) in Munster, IN., Sreekant Cherukuri, MD, says he saw too many patients with hearing loss going home without a solution. After evaluating several hearing devices and sound amplifiers in the under-$200 range, he found that most failed to work well on amplifying the human voice clearly. Hearing loss affects approximately 36-million Americans. Untreated, it can lead to depression, anxiety, paranoia and isolation, according to The National Council on Aging. Yet, 28-million Americans who need hearing assistance do not wear hearing aids. Half say cost is an obstacle.